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PART 2: The Campaign That Built 621 Superfans for Under $1,000

By Joel Gouveia • Published on April 7, 2026
PART 2: The Campaign That Built 621 Superfans for Under $1,000

Here is what the system produced: 621 identified superfans. A sold-out show in four hours. $1,100 in merch revenue at a single listening party. A 160% growth in a direct email list. A 40% jump in monthly listeners as a byproduct of building real intent.

Total spend: under $1,000. . .