Articles and guides to help independent artists navigate the music industry.
Before you pick the platform, understand the failure modes. The pre-launch audit every artist needs to run before building a private space. Part 4 of the Superfan Playbook.
This is Part 3 of the Superfan Playbook that will teach you how to turn your audience into a real business.
Part 1 was the diagnosis. This is the surgery. We are not talking about theory anymore. We are walking through a real campaign with real numbers, real tools, and real results. By the end of this, you’ll know exactly what happened, and how to replicate it.
How to identify your "Invisible 2%" and turn direct ownership into recurring revenue. Part 1 of the Superfan Playbook.
The pre-save was never designed for fans. Most artists have never stopped to notice. By Joel Gouveia - The Artist Economy
Dolly's $450 million is arguably more impressive than the raw ranking suggests. She earned most of her money in an era when the economics for musicians were far worse. No $2-billion Eras Tour, no Spotify-scale global monetisation, no modern stadium ticket pricing.
The Rise and Fall of Hipgnosis.
